Charity sails into future as new identity launched

8/19/2011 10:54 AM EST

A regional sail training charity is making waves with the launch of its new identity, which reflects ambitious plans to expand its unique form of youth development throughout the north of the UK.

Ocean Youth Trust North has now officially changed its name as it launches an assertive new campaign to make young people throughout the north aware of the sail training opportunities available to them.

The only sail training charity based in the north east, OYT North has traditionally always provided development programmes for people throughout the entire UK. Their programmes challenge participants to open their minds, learn new skills, make the most of their potential and focus on creating positive futures.

With this change of name OYT North is keen to reflect the fact that anyone can access these life-changing self-development programmes, not just those based in the north east.

Steve Lennon, General Manager of OYT North, says that the move is a bold one, but he feels the time is right.

He said: “As an organisation we’ve been Ocean Youth Trust North East for over 10 years, so it has been a big decision to change the name. However, despite the difficulties faced by many in the charitable sector just now, we have continued against all odds to grow and expand our service, and our new identity reflects our ambition to continuing reaching out to young people throughout the UK.”

OYT North specialises in the personal and social development of young people through the unique medium of Adventure under Sail. It offers safe but exhilarating residential experiences to young people, helping them to discover more about the world and themselves while learning new skills.

If you are interested in learning more about Ocean Youth Trust North please visit www.sailjamescook.com. If you would like to book a sailing trip or request further information please email   or phone Rachel in the office on 0191 257 1212.