Rudey Loves Reveals the Gift Industry’s Alter-Ego

North East wrapping paper and giftware firm Rude Wrappings has undergone a total brand review as part of plans to target an increased share of the multi-billion pound UK giftware industry.

The firm, which launched successfully in 2010, has unveiled its new brand name - Rudey Loves - accompanied by a new logo and website, along with a fiercely ambitious strategy for growth in 2012 and beyond.

The rebrand is aimed at bringing the range of Rudey Loves merchandise, including wrapping paper,...

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