A Brand New World demonstrated Blue2Go, with the new handover* feature, at
the world's largest Bluetooth exhibition currently underway (December 5-7)
in San Jose, USA. Blue2Go has created a great deal of interest at the
exhibition. Blue2Go is a system for both small and large cellular networks
for mobile Internet based on Bluetooth. The technology, which is both
inexpensive and energy-efficient, and uses license-free radio bands, makes
it possible for practically anyone to become an operator using this
system. The number of products incorporating Bluetooth technology is
expected to reach 1.4 billion units by the year 2005 (Allied Business
Intelligence). Systems such as Blue2Go which can communicate with
Bluetooth devices are expected to be in great demand.

This technology from A Brand New World can be used for Internet access
covering large areas, e.g. via Bluetooth or a WLAN, which expands the area
of application for all the Bluetooth products currently being produced.
This network using the license-free band has also been designed to handle
all of the functions available in a traditional network, such as CDMA and
GSM. Such functions include handover, positioning and security.

"We are the only company demonstrating a comprehensive system for mobile
Internet using Bluetooth. Many operators have already seen the enormous
potential in offering mobile services and telephony in public areas using
the license-free bands. We will see new operators who will offer lower
prices and higher capacity than can be achieved using third-generation
mobile telephony systems." says Per Leine, Application Manager, A Brand
New World.

The demonstration at the exhibition shows a PDA (handheld computer) which
utilizes some of the features of the Blue2Go system. These features
include telephony, positioning and regulating the household. The
positioning system can be used to initiate special programs or to send
advertising messages and other location-dependent information. Within the
E-commerce community, the expectations on this type of system are very
high. One example is that the user automatically receives fight times when
the user is at the airport, at the same time as he can pay his flight
ticket via mobile Internet.

A Brand New World (publ) focuses on developing and marketing products and
systems systems for infrastructure which makes mobile Internet possible.
Our technology means that the mobile individual can always be connected,
on his own terms and at a low cost. This technology is developed as an
anternative and a complement to UMTS, the third generation of...